PRIVACY POLICY

Your privacy and the security of your personal information are very important to us. We want you to be as comfortable as possible visiting the DrTango MiDieta^® Website (this “Website”) and using any of our products, offerings, features, tools or resources that we provide on this Website (collectively, our "Online Products"). We are dedicated to protecting the privacy of those who visit this Website and use our Online Products. This Privacy Policy governs this Website and explains how we collect your personal information on this Website, how we protect such information, and the choices you have concerning the use of such information. Please read this Privacy Policy carefully. Except as DrTango, Inc. (also referred to as “DrTango", “we", "us", or "our") discloses in this Privacy Policy, we will not sell, share, license, trade, or rent your personal information to others.

We may amend this Privacy Policy from time to time. We will post any changes to this Privacy Policy here so that you will always know what information we gather, how we might use that information, and whether we will disclose that information to anyone. Please refer back to this Privacy Policy on a regular basis. By using this Website or any of our Online Products, you agree to the terms of this Privacy Policy.

Please remember that this Privacy Policy applies only to information collected by this Website. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., message board or chat room) or through the "Public Profile" feature available on this Website, or for the privacy practices of websites that are operated or owned by third parties.

If you have questions regarding this Privacy Policy, please direct them to customerservice@midieta.com.

What information about me is collected on this website?

We collect two types of information: personally identifiable information and non-personally identifiable information.

Personally Identifiable Information

Personally identifiable information is information that identifies you or can be used to identify or contact you ("Personally Identifiable Information"). Such Personally Identifiable Information may include your name, address, email address, telephone number, birth date (primarily for eligibility purposes) and billing and credit card information. We may request Personally Identifiable Information from you when you register on this Website or subscribe to our Online Products. In all of these cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us. As specified in this Privacy Policy, unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information to third parties.

You do not have to provide us with any Personally Identifiable Information to visit this Website. However, if you choose to withhold requested information, you may not be able to visit all sections of this Website or use all of our Online Products, such as subscribing to our online dieting tools, posting messages on our message boards or visiting our chat rooms. In addition, we may not be able to provide you with some of the other Online Products dependent upon the collection of such information.

Non-Personally Identifiable Information

When you become a registered user of this Website or subscribe to one of our Online Products, we also may collect information that by itself cannot be used to identify or contact you, such as demographic information (like age, profession or gender) and health information (like current weight) ("Non-Personally Identifiable Information"). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. Non-Personally Identifiable Information is used to help us understand who uses this Website and to improve and market this Website in general and our Online Products in particular.

Where and when is information collected on this website (including through the use of cookies and action tags)?

We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on this Website, such as when you register for this Website or subscribe to one of our Online Products. The following is a description of the areas and/or manners in which we primarily collect information about you.

Becoming a Registered User and Subscription

In order to access certain Online Products on our Website, such as our chat rooms, message boards, dieting tools and food database, you must first complete certain steps to become either a registered user or a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information), such as name, zip code and email address, and, if you subscribe to one of our Online Products, credit card and billing information. This information is used to help us understand who uses this Website, to improve this Website and our Online Products, to contact users about requested Online Products or for subscription billing purposes. It is optional for you to provide demographic information (such as profession and number of children), but providing this information is encouraged so we can provide a more personalized experience on this Website.

Cookies and Action Tags

We also passively collect Non-Personally Identifiable Information using "cookies" and "action tags."

"Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on this Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:

• personalize your experience on this Website (e.g., to dynamically generate content on webpages specifically designed for you);
• assist you in using our Online Products (e.g., to save you time by not having to reenter your name upon each visit to this Website); and
• allow us to statistically monitor how you are using this Website for purposes of improving our online offerings.

We also may use cookies to conduct marketing and promotional efforts, tailor certain advertisements to your browser that we think may be of interest to you, or to determine the popularity of certain content.

In addition to cookies that we place on your computer, cookies may also be placed on your computer by third parties that we use to display or serve advertisements or to collect Non-Personally Identifiable Information in order to provide advertising-related services. In the course of serving advertisements, our third-party advertiser may place or recognize a unique "cookie" on your browser.

You do not have to accept cookies to use this Website. However, you may not be able to use certain products, offerings, features, or resources of this Website (including our Online Products) if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.

"Action tags," also known as web beacons or GIF tags, are a web technology devices used to help track anonymous website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of this Website, including advertisements, or e-mail sent on our behalf, may contain cookies that are associated with action tags that are located on this Website. Unlike cookies, action tags are not placed on your computer.

By using cookies and action tags together, we are able to gain valuable information to improve this Website and our Online Products and measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your Personally Identifiable Information to our advertising partners through the use of cookies or action tags.

Finally, please note that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their website or service, on or from this Website. This Privacy Policy does not govern the use by such third-party websites or providers of third-party advertising.

Public Forums and the Public Profile Feature

We feature public forums such as chat rooms, message boards, bulletin boards, recipe swaps or similar activities where you and other users of this Website can communicate with one another. In addition, we offer the "Public Profile" feature of this Website to permit you to share information about yourself (including, if you elect, Personally Identifiable Information) with others.THIS PRIVACY POLICY DOES NOT PROTECT YOU WHEN YOU USE OUR PUBLIC FORUMS OR PROVIDE INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) ABOUT YOURSELF THROUGH THE PUBLIC PROFILE FEATURE AVAILABLE ON THIS WEBSITE.You should be aware that any information shared in a public forum such as a chat room, message board, bulletin board or recipe swap or through our Public Profile feature is public information and may be seen or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any information in any public forum, or through the Public Profile feature, on this Website.

Log Files

We also collect Non-Personally Identifiable Information through our Internet log files that record data such as IP addresses, browser types, domain names, and other anonymous statistical data involving the use of this Website. This information may be used to analyze trends, to administer this Website, to monitor this Website's use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on this Website and evaluating our Online Products in general.

Emails to DrTango

This Privacy Policy does not protect you when you send business information, ideas, concepts or inventions to DrTango by email. If you want to keep business information, ideas, concepts or inventions private or proprietary, do not send them in an email to DrTango. We try to answer every email in a timely manner, but are not always able to do so.

Does this website collect information from children under 13 years of age?

We are committed to protecting the privacy of children. This Website is not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we know is under the age of 13. We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personal information while online.

WHAT INFORMATION ABOUT ME IS COLLECTED ON THIS WEBSITE?

In general, we use the information collected on this Website to help us understand who uses this Website and how it is used, to personalize your online experience, to assist you in using our Online Products, to improve this Website, and for subscription billing purposes, if applicable.

If you become a registered user of this Website or subscribe to one of our Online Products, we may use your information to send you a welcoming email that may confirm your user name and password. If you "opt-in" we may send you electronic newsletters, contact you about products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with the option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to send you important service announcements and updates regarding this Website or Online Products or, if you are a subscriber, about your billing account status. You will not be able to unsubscribe from these service announcements and updates as they contain important information relevant to your use of this Website or our Online Products.

We may also use the information gathered on this Website to perform statistical analysis of user behavior, to analyze and evaluate issues relating to nutrition, weight loss, behavior and fitness, or to evaluate and improve our Online Products. We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in your personal weight loss efforts.

When does this website disclose information to third parties?

Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on this Website.

Affiliates

We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Privacy Policy, "Affiliates" means any person or entity that directly or indirectly controls, is controlled by or is under common control with DrTango, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

Laws and legal rights

We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms & Conditions or to protect the safety or security of our users, this Website or the general public.

Third Parties Generally

We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of this Website. For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of our registered user of our Website, or the activities that visitors to our Website engage in while on this Website. The third parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

Outside Contractors

We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to this Website, such as hosting and maintaining our chat rooms, providing credit card processing and fraud screening, and developing applications for this Website and e-mail services. These Outside Contractors may sometimes have limited access to information collected on this Website, including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted.

Third Party Sellers

In addition, through this Website, you may be given the opportunity to purchase (or to obtain more information) regarding certain content, products or services that are sold through a person or company other than us or our Affiliates (collectively, "Third Party Sellers"). Similarly, if you purchase a product or service through one of our co-branded stores, you will likely be purchasing the product through a Third Party Seller and not from us. We will attempt to make it clear to you when you are dealing with a Third Party Seller by opening a new browser or otherwise notifying you that you are leaving this Website. For example, if you see a phrase such as "powered by" or "brought to you by" followed by the name of a person or company other than DrTango, then you are likely on, or about to enter, a website hosted or operated by a person or company other than us. Third Party Sellers may request that you submit certain information to them in order to purchase their products or services or to obtain additional information from them. You do not need to submit this information or purchase any products or services from Third Party Sellers to access this Website. By submitting the requested information, you affirmatively consent to have that information shared with the Third Party Seller. This information is used by the Third Party Seller and may be subject to a different privacy policy. We do not otherwise share or disclose your Personally Identifiable Information to Third Party Sellers.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of DrTango provided that the third party agrees to adhere to the terms of this Privacy Policy. We will notify users of any such transfer through notice on our site and through email. We will notify users of any such transfer through notice on our site and through email.

Disclosure to or by Co-branded Channel Partners

We provide co-branded content and services to websites hosted and operated by companies other than us ("Channel Partner Websites"). You can only access these co-branded content and services through the Channel Partner Website, and usually from the health section of these other websites. The co-branded Website pages that you may access through a Channel Partner Website have different registration processes and opportunities for information collection, and Personal identifiable Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded DrTango sites has its own privacy policy posted on that site that explains what information is disclosed by us to the Channel Partner and vice versa. If you visit one of these co-branded DrTango sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Website.

Does this privacy policy apply when I link to other websites?

This Website contains links to other websites not owned or operated by DrTango (for example, if you "click" on a banner advertisement, you will likely be taken off this Website. We will attempt to make it obvious to you when you leave this Website and enter these websites by opening a new browser or otherwise notifying you that you are leaving this Website. However, please be aware that we are not responsible for the privacy practices of such websites. We encourage you to be aware when this Website links to other websites and to read the privacy policies or statements of each and every website. This Privacy Policy applies solely to information collected by our Website.

Is the information collected on this website secure?

We want your information (including Personally Identifiable Information) to remain as secure as possible. We strive to provide secure transmission of your information from your computer to our servers through industry-standard techniques. To help ensure the integrity and privacy of the Personally Identifiable Information you provide to us via the Internet at the time you elect to become a registered user or subscribe to our Online Products, we use Secured Socket Layer (SSL) encryption technology in transmitting such Personally Identifiable Information over the Internet to our servers. We secure the Personally Identifiable Information you provide on servers located in controlled, secure environments, protected from unauthorized access, use, or alteration. Only employees who need access to your information to perform a specific task or function are granted access to such information. In addition, all DrTango employees must abide by this Privacy Policy and are kept up-to-date on security practices. Any employee who violates this Privacy Policy is subject to disciplinary action, up to and including termination.

Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.

What choices do I have regarding the collection, disclosure and distribution of personally identifiable information?

Except as otherwise described in this Privacy Policy, we will only use Personally Identifiable Information for the purposes described above or as otherwise disclosed at the time we request such information from you. You must "opt-in" and give us permission to use your Personally Identifiable Information for any other purpose. For example, we have an "opt-in" mechanism so that those who become registered users or subscribe to our Website must give us permission to send them marketing materials and our electronic newsletter. You may also change your preference and "opt-out" of receiving such communications by changing that option in the My Profile feature of this Website, following the directions provided in association with the communication, or by contacting customerservice@midieta.com.

Users are notified when Personally Identifiable Information is being collected by third parties on this Website. We do this so you can make an informed choice as to whether you should disclose information to a third party.

Can I update or correct my personally identifiable information?

You can always contact us in order to (1) update or correct your Personally Identifiable Information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the Personally Identifiable Information maintained about you on our systems, by accessing My Profile or contacting customerservice@midieta.com . Such updates, corrections, changes and deletions will not have an effect on other information that we maintain, or information that we have provided to third-parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

How will I know if there are any changes to this privacy policy?

If we decide to change this Privacy Policy, we will post those changes on this Website so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use Personally Identifiable Information in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you, at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your Personally Identifiable Information in the new manner. We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your Personally Identifiable Information. If you do not agree to the terms of this Privacy Policy, you should not use this Website.

Whom do I contact if I have any privacy questions?

If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact us at customerservice@midieta.com.

(Last modified as of October 08, 2004)